Marketing Department
Growth Marketing Specialist
Karachi
Growth Marketing Specialist
Job Type:
Full-time – On-site
Industry:
Information Technology
No. Of Positions:
01
Required Experience:
4
Seniority Level:
Mid to Senior
Required Tech-Stack :
Job Description:
Atompoint is looking for an experienced and results-oriented Growth Marketing Specialist with a strong background in IT agency or SaaS marketing to join our team on a contractual basis.
The ideal candidate will drive B2B marketing initiatives, ensure seamless execution of campaigns. This role is perfect for someone who can hit the ground running, has 4+ years of relevant experience, and is available to join immediately.
Key Responsibilities:
- Develop and execute B2B marketing strategies specifically tailored for the IT and SaaS industries.
- Create and optimize content, campaigns, and outreach strategies to target key industries and clients.
- Utilize knowledge of SaaS product positioning and customer pain points to craft compelling messaging.
- Plan and implement digital and traditional B2B campaigns, including email marketing, webinars, and trade shows.
- Leverage marketing strategies to drive client acquisition and retention.
- Monitor campaign performance and identify opportunities for optimization.
- Analyze market trends, competitor strategies, and client needs to refine marketing initiatives.
- Measure and report on campaign performance using analytics platforms.
- Ensure consistent messaging, tone, and visuals across all campaigns and platforms.
- Collaborate with internal teams to align marketing strategies with overall business objectives.
- Quickly integrate into the team to manage ongoing campaigns and launch new initiatives.
- Demonstrate a proactive and adaptable approach to handle fast-paced projects.
Required Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in B2B marketing, focusing on IT agency or SaaS products.
- Proven expertise in driving successful campaigns and results.
- Strong understanding of digital marketing tools (e.g., Google Analytics, LinkedIn).
- Excellent project management and communication skills.
- Ability to deliver results under tight deadlines.